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There's a common misconception among clients when they see the production schedule (call sheet) we propose. They look at the final video result, which is only three minutes long, and are surprised when we ask for two to three full days just for the shooting process in the field.

The desire to work quickly and efficiently is understandable, especially when it comes to company operations that cannot be disrupted for too long. However, the art of making high-quality video - which is sharp, storytelling, and cinematic - hates rush. Time is a canvas for a filmmaker, and let's dive into why the shooting duration is never directly proportional to the final video duration.

The main reason that consumes time in the field is location and lighting setup. Many people think the camera just needs to be pointed and the record button pressed. In reality, to make a five-second scene in your CEO's room, our lighting team may need one to two hours beforehand. We have to set up the main lights, reflect the light so the face doesn't look flat, and install additional lights in the background to create depth (depth). When the scene is finished and we need to move to the factory room or the second floor, all the heavy equipment must be dismantled, moved, and rearranged from scratch. This dismantling and rearrangement process often takes up 60% of the total daily shooting time.

The second factor that greatly determines the duration is talent preparation and flight hours. In making a company profile video or business documentary, the main star is usually you and your employees. Appearing natural in front of a big camera with dazzling lights and being stared at by many crew members is not an easy thing for laymen. We have to spend a lot of time to break the ice, retake the shooting many times because the speaker says the wrong thing, is nervous, or just looks in the wrong direction. We will never force moving on to the next scene if we haven't gotten the genuine emotion from your talent, no matter how long it takes.

Next, we have to consider scene complexity and B-Roll details. If the script demands a dramatic slow-motion scene when your chef is pouring hot broth, we have to position the camera with great precision, maybe using a slider or gimbal, and make sure everything is perfect. Not to mention our obligation to collect B-Roll - detailed footage about the office atmosphere, product texture, or employee smiles - which will be very useful for enriching the story in the editing table. Recording the beauty of these small things requires extra patience.

Finally, there is an X factor that cannot be controlled by anyone: Weather and Field Logistics. If our concept requires aerial recording using a drone when the sun rises, we are very dependent on the mercy of nature. Cloudy skies or strong winds can delay shooting for hours. Similarly, when shooting in a busy factory area, we have to wait for a moment when the operation of heavy equipment is safe to approach, adapting to your company's safety protocol (safety induction).

At Berkah Abadi Studio, we don't just want to "finish quickly and go home". We ask for your time in the field because we are crafting a masterpiece for your brand identity. Rushing will only produce an average work. And we're sure, you didn't hire us to be average.